Kombucha Digital Ads
These digital ads are centered around Fresh's newest product the Black Tea Kombucha Essence. A mobile only campaign for Facebook and Instagram, our main goal was to answer the question "What is an essence?/Why should I purchase this product?" Taking into consideration the assets that performed well on Fresh's social media pages, each asset was chosen to show application and benefits.
Showing the benefits and application in a fun manner were key in this video ad.
Facebook & Instagram Carousels
For this ad unit, we focused on three separate key points for each carousel: Benefits; What is an essence/ ingredients; and the 8 benefits after using this product.
A newer advertising unit, this Facebook canvas introduces the product, its benefits, and the application.