ROSE Digital Ads
These digital ads are centered around Fresh's Rose Deep Hydration Face Cream. An advertising campaign for Facebook and Instagram, our main goal was to convey the benefits, the texture, and the heritage of this product.
Showing the heritage and the key ingredient (roses) were vital in this video ad.
Facebook & Instagram Carousels
For this ad unit, we focused on three separate key points for each carousel: The Power Duo with the Rose Deep Hydration Toner; ingredients; and showing the deep hydration benefits of this product by answering the question "Is your skin thirsty?".
A newer advertising unit, this Facebook canvas introduced the benefits, the heritage around harvesting roses, and the application.
Creating a story line for users to follow, we approached this advertising format by focusing in on simple and concise phrases to show off the top benefit of this product.